When planning for success, do you regard your organization as
a “problem to be solved” or a “mystery to be
embraced?” You need to be asking yourself fundamental questions
such as:
Do your
clients rate your service as excellent? If not, what are you
doing about it?
Is your
sales and marketing planning and execution built around your
clients’ needs?
What do
your clients want your company to be so you can delight them?
If you did know, how are you going to get there?
Do your
teams understand that everything begins and ends with the client?
Do you:
Meet with
your clients regularly and ask what’s really important
to them and why?
Achieve
your clients’ objectives?
Obtain
buy-in from everyone in your organization?
Recognize
that your clients’ business needs are constantly changing
minute by minute and that your organization needs to keep up?
Or are your
client and corporate initiatives very well intended but sub-optimal?
By involving a wide and diverse group of your employees in the
“Appreciative Inquiry” process, you can unleash...
The “best
of what is” in your company (your Positive Core)
The “best
of what you can be” (your Realistic Dreams)
Action
plans that will take you to where you want to be, based on what
you do well now (the Design and Delivery)
The ability
not to get bogged down in what doesn’t work
Andrew Crawford has had outstanding results using this philosophy
and methodology, working with clients to achieve company-wide
positive change.
